The Prior Story

• The quest for the perfect snowboard began.
• Chris Prior began making snowboards in the winter to compliment his well-known sailboard manufacturing business in North Vancouver, BC, Canada. 

• Athletes riding Prior snowboards win several world cup events.
• Chris moved the Prior operation out of his garage and began making premium, handcrafted snowboards full time. 

• Prior Snowboards now offers a complete line of snowboards including: World Cup Race, 4WD, Men's and Women's Freerides, and Freestyle shapes in several widths and lengths. 

• Snowboarders riding Prior win three World Cup races and had more than 10 podium finishes. 

• Prior moves its manufacturing facility to Whistler, BC - its testing ground for the last decade. Every Prior board is now handcrafted in Whistler.
• Factory upgrades and quick access to research and development on Whistler's mountains bring continued product improvements.
• Prior Backcountry Splitboards are introduced. 

• New website is launched allowing customers to choose between various top sheets on any Prior model.
• Prior swallowtail Pow-Stick is released.
• Prior Swallowtail Splitboard is released.
• Prior partners with Voile Equipment - All Prior Splitboards now come with Voile Kit and skins. 

• All-Mountain Freestyle model released in 7 lengths.
• Magestic model for women released in 9 lengths. 154cm Backcountry Splitboard for women released.
• Prior athletes continue to do well with several victories and podium finishes in major snowboard competitions around the globe. 

• Prior introduces quadraxial weave fiberglass as an upgrade to many Prior styles.
• Prior athletes win several national and international titles.
• Prior begins testing skis. 

• January 1 - Prior moves into new expanded custom factory in Whistler.
• January 30 - New Khyber tight tree powder board released in three lengths.
• September 7 - Khyber Splitboard released in 3 lengths.
• October 1 - New Prior ski released in 6 lengths; hereafter called the "Original".
• December 1 - 149cm Backcountry Splitboard introduced.

• August 26
  - ATV carving board for hard and soft boot riders introduced in three lengths.
  - Khyber and Khyber splitboard now offered in 150 and 170cm lengths.
• October 4
  - ATV Splitboard introduced. This is the world's first splitboard designed for hardboot riders.
  - New Dough Boy and Sister ski styles released.

• January 16 - Prior releases WCR Metal Series with titanium/carbon construction.
• Prior athletes again win national, international and world titles.

• March 9
  - Spearhead style released in four lengths. This evolutionary design has been more than 16 months in R&D and offers new performance for big- mountain freeriding and powder.
• August 17
  - Spearhead Splitboard released in four sizes offering another high performance powder board for self- ascending snowboarders.

• April - Completely retooled directional twin-tip All-Mountain Freestyle (AMF) board released in four new styles: 153, 156, 159, 162.  Progressive freestylers can now use one board for park, pipe and all mountain riding.
• July - WCR Metal 2009 released and raising the bar for peformance alpine riding worldwide.
• August - Brandywine all-mountain board for women introduced in four sizes: 146, 149, 153. 156.  This new style offers latest progressive flex, shape and ride for women who want to push their limits all over the mountain.

• January - Prior releases a redesigned WCR Metal 2010 alpine snowboard for increased performance and introduces wide versions of this model in various lengths
• March - Prior unveils the world's first freestyle splitboard - the AMF Split. It comes with new Hybrid Rocker available in four sizes: 156, 159, 162, 165
• March - new AMF with Hybrid Rocker released in four sizes: 156, 159, 162, 165
• April - Khyber and Khyber Splitboard released with new Hybrid Rocker
• August - the 2010 Overlord Ski is released with its new profile, Hybrid Rocker and a squared tail.  The 2010 Overlord receives coveted Editor's Choice Award from Backcountry Magazine based on testing done in spring 2009.
• August - The Husume - a new ski designed for Backcountry and Resort is released.
• August - the AMF Splitboard receives coveted Editor's Choice Award from Backcountry Magazine based on testing done in spring 2009.
• New Alpine Fall Line Carve (FLC) metal snowboard released for more down-the-line carving.
• December - Men's Freeride, Brandywine and Backcountry Splitboards come standard with new Hybrid Rocker.

• April - New BX style in Prior's carbon/titanal construction released in three sizes.

Prior Snowboards continues to be driven by a singular goal: "to make the best performance snowboards - as determined by its customers." That vision and the Prior story continue...